When it comes to writing, there are many skills that a writer needs to learn. Yet, nothing is more important than networking. This vital skill, especially in our interconnected digital age, is critical for a writer’s success.
What is networking? How can a writer apply it correctly? This article will discuss these questions—so if you’re a writer, feel free to examine this article at length.
—Networking as a Writer—
Networking is when you engage with another individual, whether online or in-person, to discuss a topic of interest. The conversation builds reputation and camaraderie between you two. Networking shares information about what you are and your goals.
Why Should a Writer Network?
I cannot understate the importance of networking for writers, particularly freelance authors. Without a proper network, a writer cannot establish a fanbase or rally social support for his or her WIP.
Imagine you’re a merchant trying to garner attention for your wares in a busy street—all by yourself. Your voice will be a lot louder when you have hundreds or thousands of supporters screaming with you.
What Are the Benefits?
When you network, the other person gains a better understanding of who you are or what you represent. This technique can be beneficial for job hunting, selling a brand, or promoting awareness about a book or WIP.
Tips for Networking
Here are some general tips for engaging with others; they can be applied for promoting your brand, be it a novel, poem, or collection of works. I’ve reformatted them to apply for writers below.
- Be Brave—Contacting strangers isn’t always easy. Mustering that courage and initiating the conversation is the first step. Remember you have nothing to lose, and a lot to gain from their feedback of you’re WIP.
- Understand Your Audience—Once you’ve introduced yourself, get to know the other person. Break the ice and establish an air of friendship.
- Be Yourself—Don’t be a robot or a greedy opportunist. The more human you appear, the higher the chance the other person will respect and help you.
- Stay Positive—No one likes a whiner. All writers are insecure on some level, but, learning to channel that uncertainty into something productive works miracles.
- Remain In Touch—Don’t lose that hard-won fan! Get some contact information to follow up with the person later.
- Accept What Doesn’t Work—Not every contact will be helpful or worthwhile. Use those contacts to polish your networking ability and take what feedback you find helpful.
- Social Media—As a powerful networking tool, social media can do things that in-person networking cannot. Utilize sites like Facebook, Twitter, WordPress, Instagram, or independent sites like Critique Circle. Comment on another person’s blog, writing, or post. Who knows; you might become buddies.
—Personal Websites for Networking—
A solid list of contacts is handy, but proving your skills to your fanbase through an online medium like a blog is even better. This will encourage your audience objectively and give them ammo to pitch to others who might be interested. Your contacts will be practically growing themselves!
A Personal Website
Your own domain and website are essential for several reasons:
- A website, especially one with your own domain, shows your contacts that you are serious about your project.
- It provides a convenient portfolio that they can view.
- Websites often have social media compatibility, excellent for sharing.
- Blogging sites (like this one) allow your audience to give comments and feedback as needed.
- It organizes your WIP.
SEO and Domains
SEO is also crucial for a website. Check out my older article for tips on that. Purchase your own domain from sites like WordPress or GoDaddy—a good rate for a basic domain is around $2-3 a month. This’ll make a difference, trust me.
A Strong Pitch
When networking, your audience will ask what your WIP is about. You should be prepared, answering in a confident and strong voice. This is called a pitch, or a concise synopsis of your WIP.
Many refer to this as the 60-second pitch.
“60-second pitch – sometimes known as the telephone pitch, or the elevator pitch, or the pitch fest pitch. Because it’s a pitch, you have less than two minutes to deliver.”
How Do You Deliver a Good Pitch?
Here’s a breakdown:
- First sentence: Give an original and easy to understand summary of the story in a short sentence. Make it interesting while evoking strong emotion. Mention the word count too.
- Second and third sentences: Explain what, who, when, and how. This discusses the main characters and the conflict—the goals of the book.
- Final sentence: Summarize how the story or journey progresses to the end. Wrap things up smoothly.
Practice, Practice, Practice
The best way to master your pitch is to rehearse it. First, begin by writing your three or four sentences down on paper. Use it as an aid initially in front of friends and family until you’ve memorized your 60-second pitch.
Eventually, it should become second-nature. Keep refining it, using your voice to highlight important emotions or details. This will catch peoples’ eye.
Having a business card isn’t a bad idea. Include your contact information on it, notably your website or blog. Design a nifty, unique logo that represents your brand or WIP.
You can produce business cards in bulk for relatively cheap at a store like Staples. A buddy of mine said he made 500 cards for around $20. There are also countless other business card designer websites you can use.
Some writers might be introverts who prefer the seclusion of their craft. However, to gain a sizable audience, one must first interact with potential readers and sell a book, pushing through all the fears and doubts. Having a strong pitch is an asset and will garner the attention of agents and publishers.
I hope this article has provided a solid introduction to networking for writers. For more information, visit the links below. Thanks for reading!
A reminder: My Published Poetry!!!
My published poetry is now available! You can view and order the collected works here. Look for New York’s Best Emerging Poets 2019: An Anthology. My pen name is Ed White. The book is a collection of poems from like-minded authors, compiled into a beautiful collection. Many of the poems are quite impressive.
You can view and buy other books from ZPublishing too. Any purchases made through the above link benefit this blog. Thanks a lot. 🙂